Brand Guidelines
Volume One
MMXXVI

Peak Mind.

Volume
01 — Brand System
For
Founders. Creators. Operators who measure their day by the quality of their mind.
Begin
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Peak Mind.
fig. 01 — The form
The Premise

The mind is the last unoptimized frontier. We treat it like one.

Peak Mind — Established 2026
fig. 02 — Forward motion
What we stand for

Four principles. No exceptions.

Most nootropics under-dose what matters. They hide behind proprietary blends. They skip the ingredients you can actually feel. We disagree with the premise — and built Peak Mind on its reverse.

01

Felt efficacy.

If you can't feel it work, we haven't done our job. Real doses. Real stimulants. Real effect — the kind you'd notice without being told to.

02

Radical transparency.

Every milligram listed. No proprietary blends. If it's in the capsule, you'll see the dose — in the headline, not the fine print.

03

Clinical precision.

Formulas built on peer-reviewed dosing. Ingredients stacked for measurable synergy, not label optics. Nothing we wouldn't defend at a lab bench.

04

Classical restraint.

Two products. Not twenty. We ship only what we'd take ourselves — and we refuse to widen the line for its own sake.

The Mark

A circle, segmented by a measured day.

Our mark is a solar disc — whole and radiant, segmented into the increments of a dosed day. It functions as compass, aperture, and capsule at once. It never tilts, never gradients, never breaks its geometry.

Construction

12-segment disc. 1:1 ratio. 8% stroke weight.

Minimum Size

16 px digital / 8 mm print.

Clearspace

½ mark diameter on all sides.

Files

SVG, PNG. Single-color only.

Lockups

The mark, in its surroundings.

The mark holds on white, on ink, on orange, on imagery. It never sits on busy backgrounds. It never stretches, never fills with gradient, never rotates.

White — Primary
Off-white
Ink — Reverse
Neo Orange
On Mineral
On Texture
On Botanical
On Landscape
Typography

A voice in two registers.

Inter, our working sans, carries the wordmark and every word that has a job — labels, data, interface, body. Sunday Bloom, our display face, carries conviction — chapter titles, pull quotes, the words that need to land.

Aa
Display — Sunday Bloom
Come to your sharpest.
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmn
0123456789
Sunday Bloom Regular Statements only
System — Inter
Peak Mind.
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmn
0123456789
Inter 400 / 500 / 600
Wordmark · Inter Semibold
Peak Mind
Headline · Sunday Bloom
The mind, dosed.
Body · Inter Regular
Peak Focus delivers 150 mg of caffeine and 100 mg of theacrine per serving — doses you'd feel by minute twenty.
fig. 03 — The instrument
Chromatics

A palette built around a single hue.

Eight colors. One dominant gradient — the slow burn from apricot to burnt. Every color has a behavior and a backdrop. Click any dot to navigate. Swap the image behind any color at any time.

01 / 08
Page White
Color Profile
Materia

Every ingredient, for a reason.

Eight hero ingredients across two formulas. What follows is not a supplement label — it is a partial index of the materia we've chosen, why, and at what dose per serving of two capsules.

Dose what the research says. Feel what the body confirms.

— Peak Mind, on why we exist
Product 01 · Peak Focus
Formula F-01 · Daytime · Per serving (2 caps)

Peak Focus.

Your sharpest four hours, stacked into two capsules. Caffeine-forward. Unapologetically felt.

01
Caffeine
150 mg
02
Theacrine
100 mg
03
L-Tyrosine
450 mg
04
Citicoline
250 mg
05
L-Theanine
50 mg
06
SalidroPure
40 mg
07
ALCAR
250 mg
08
Methylliberine
100 mg
09
P-5-P
6 mg
10
BioPerine
5 mg
Serving
2 caps
Window
AM · Midday
Onset
20–30 min
Formula S-01 · Evening · Per serving (2 caps)

Peak Sleep.

A decisive descent into measurable rest. No grogginess, no morning debt — the deepest hours of your night, returned.

01
Melatonin
1 mg
02
5-HTP
200 mg
03
Magnesium Bisglycinate
200 mg
04
Phosphatidylserine
200 mg
05
PharmaGABA
200 mg
06
Magnolia Bark Extract
250 mg
07
L-Theanine
200 mg
08
Apigenin
150 mg
Serving
2 caps
Window
30 min pre-bed
Onset
25–40 min
Product 02 · Peak Sleep
The Ritual

Two capsules, twice a day.

Peak Mind is a circadian instrument. Focus in the morning window. Sleep in the descent. No blends, no stacks, no protocols to calculate. Just two moments in a day, done precisely.

06:30 — 11:00

Peak Focus.
On rising.

Two capsules with water, within the first ninety minutes of waking. Onset at twenty minutes. Plateau through midday.

21:30 — 23:00

Peak Sleep.
On descent.

Two capsules thirty minutes before bed. Onset at twenty-five minutes. Dose low — 1 mg melatonin — so morning arrives clean.

Transparency

No blends. No hiding. No apologies.

Peak Focus — per serving

F01
Caffeine
150 mg
F02
Theacrine
100 mg
F03
L-Tyrosine
450 mg
F04
Citicoline
250 mg
F05
L-Theanine
50 mg
F06
SalidroPure
40 mg
F07
ALCAR
250 mg
F08
Methylliberine
100 mg
F09
P-5-P
6 mg
F10
BioPerine
5 mg
Serving: 2 capsules · ~700 mg fill per capsule

Peak Sleep — per serving

S01
Melatonin
1 mg
S02
5-HTP
200 mg
S03
Magnesium Bisglycinate
200 mg
S04
Phosphatidylserine
200 mg
S05
PharmaGABA
200 mg
S06
Magnolia Bark Extract
250 mg
S07
L-Theanine
200 mg
S08
Apigenin
150 mg
Serving: 2 capsules · ~700 mg fill per capsule
Image World

A world of luminous bodies.

Close-up, isolated, radiant. Every image treats its subject — pill, person, pigment, mineral — as a celestial object. Deep color or deep negative space. Always intentional. Never decorative.

Peak Mind
01 — Product · wordmark
02 — Pigment
03 — Mineral
04 — Delivery
05 — Botanical
06 — Ritual
07 — Lab
Peak Mind
08 — Landscape · wordmark
09 — Texture
Peak Mind
10 — Form · wordmark
11 — Botanical · luminous
12 — Night · flight

Come to your sharpest.

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